Industry

Media

Client

Animal Planet

Whale Wars: Blood & Water

An award-winning immersive experience

Animal Planet came to the Agency at Discovery wanting to create a memorable experience showcasing the travails of "Whale Wars". I led the design of the project (under Greg Johnson's art direction and Cory Key's creative direction). We worked closely with storytellers, video producers, as well as an illustrator (in Italy!) to put together a well researched, interactive experience called "Blood and Water" for the show. The project won many accolades including a Webby Award. It has long since been taken down, but an article in Web Designer magazine provides some background on the build.